Do you think spending money on your online advertising budget is a waste? Well think again! Each dollar you spend should be considered as an investment and not an expense, if you are spending your money wisely! By wisely, we mean that you fully understand the Return of Investment of your money; how much you are spending on your ads and how much are you getting in return. Don’t you wish you could spend less to get more? In this article, we will show you 5 ways that help you to save more on your online advertising budget.

#1 Organic is your first guess, right?

via GIPHY

Having a strong organic presence cuts your online advertising budget some slack. The first thing you need to do is to optimize your website for your targeted keywords; you need to know how your customers search for your business online, or most importantly your competitors. Then you can craft organic content tailored specifically to satisfy their needs. Yes, this means that you need to have a blog that offers valuable content to your targeted customers. It is not easy but surely pays off on the long run. You will not need to spend money on establishing and maintaining your organic presence, but certainly you have to be very patient.

#2 Guest Blogging

via GIPHY

Guest Blogging is another thing that you can do organically. It happens when you write an article to be published on a blog that is not yours. You can do this for many gains; either to establish your brand authority, spread awareness about your products/services to drive traffic to your website, or to build backlinks to help your SEO strategy. Certainly you need to pay attention to where you are posting your articles, as the blogs you are targeting should be relevant to your industry, with an active readership where people engage with the content, whether by commenting or sharing it on. It won’t cost you anything but your time, accordingly your online advertising budget can live on a little longer.

#3 Being the hero to the rescue

via GIPHY

If you know your buyer personas the way you know your family, then you can easily find where your customers are hanging out online. This way you can help them out when they are facing challenges related to your industry. You can do this through providing them with valuable content that further educates them about their needs and how to satisfy them. Cutting nothing out of your online advertising budget, you can reach out to their online communities whether forums, FB groups, LinkedIn groups or most importantly Quora. You will always find a question related to your industry on Quora. Go out there, engage in their conversations and help them out!

#4 Smart Advertising

via GIPHY

If you need instant results and can’t afford to be patient for couple of months before you can see an organic result, well then you can actually create paid ad campaigns. But you need to do it the smart way! Based on your established buyer personas and the type of your product, you should know where to create ad campaigns that will capture them at the right time. Never put your eggs in one basket, first you need to test with a very small budget. You can experiment using multiple channels with multiple messages and even multiple creatives. Then you can place your bid on the ad campaign that brought the best result and will help you save on your online advertising budget.

#5 Advertising Automation

via GIPHY

Have you heard of Advertising Automation before? Well you are missing out a lot! Advertising Automation is the future of online advertising. Running and constantly optimizing ad campaigns takes effort, time and huge sum of money if you make a mistake. What if we told you that machines can get the hold of Online Advertising? Using the help of Artificial Intelligence and Machine Learning, algorithms can run and optimize your ad campaigns for the highest ROI.

Here at Instascaler, you can easily put your online advertising on autopilot, all you have to do is sign up and submit your website URL and our algorithms will take care of the rest! From categorizing your business and finding the most relevant audience to your offerings to creating the ad campaigns (including content and creatives) AUTOMATICALLY and constantly optimizing your ad campaigns to bring nothing but the highest quality traffic to your website! We offer packages starting at only $149 that will not dry out your online advertising budget!

Interested to learn more? Click here to see how the magic works!