The Marketing Funnel
When your customers see your digital Ads, they pass through the stages of the marketing funnel (Awareness, consideration, conversions.
Top Of The Funnel Campaigns (Awareness)
The top of the funnel is where everyone goes in (visiting your site). Only the most interested buyers will move further down your funnel. This is where your campaign journey starts , by showing your Ads to people who are interested in your service. Your visitors need to start here ignorer to move down the funnel. Google Display, Facebook, and Instagram are examples of top of the funnel platforms.
Bottom of The Funnel (Conversions)
When marketers talk about bottom-of-the-funnel content, they're talking about assets that help persuade a prospect to make a decision to purchase. InstaScaler creates your campaign on traffic sources that targets customers to take this decision. Examples of the traffic sources are Google Remarketing, Criteo and AdRoll.