Ark Capital Achieved More Than 7 Pages Per Session Using InstaScaler.

ABOUT Ark Capital:

Ark Capital practice focuses on the commercializing of various business models originated by their internal team and strategic relationships. They have offices in the United States, Asia and Saudi Arabia. Their Venture Capital Portfolio includes & has included firms operating in:

  • BlockChain
  • Software – SaaS -Travel -Hospitality
  • Gaming
  • Intelligence Platforms
  • Artificial Intelligence
  • Telecommunications

 

THE GOALS

  • Reach their target audience which are companies exploring international expansion in FinTech, Software, Entertainment, etc.
  • Showcase their products and offerings for interested firms in US, Asia & MENA.
  • Increase brand awareness

THE APPROACH

  • 8 months awareness campaign targeting the United States, China, Indonesia, India, UAE, Qatar, Kuwait, Saudi Arabia, Bahrain and Egypt with a monthly budget of $399.
  • Ark Capital team integrated their Google Analytics with InstaScaler dashboard to help with the optimization of the campaign

 

THE RESULTS:

  • 86% increase in new visits
  • Average pages per session went up to 07:30 pages
  • Over thousands, users spent an average of 02:48 minutes browsing the site.
  • Website reached companies in over 9 countries in US, Asia & MENA region.

 

InstaScaler successfully increased Ark Capital brand awareness among the target audience with almost no effort from the team other than adding the URL and integrating Google Analytics.

It was not only difficult for the marketing team to create hundreds of variations of the digital Ads and decide on which was performing. The team was not able to decide what was the best channel to market their niche services. It is a business-to-business service, and it is targeted at people who are focusing on high tech, fine tech and high growth cycle operations.

 

Sector: Venture Capital

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